Have you already started your christams shopping?

I feel like this year with the economy in the crapper stores are putting out christamas/holiday items and bringing out top toy lists and amping the anticipation for the whole season even MORE then they have already been. With all of this will it make you atrt shopping earlier/later/as you usually do? Even this morning I saw a KMart add on TV for a woman going xmas shopping at fall time and then advertising for Lay-away so she could get it all by xmas. I am 22 and I dont think in my entire life that I can remember a store using lay-away as an advertising technique. And as much as I hate all of the merchantilism and over zealousness of it all I cant help myself but to jump on the bandwagon. I know it's terrible and soo rediculous being as it is still a week from Halloween but I love the whole Holiday season that I get hooked. Anyone else?